Free Ad Library
See exactly how top brands spend their ad budgets. Every creative, every format, every emotional angle — broken down with AI-powered analysis across Facebook, Instagram, and Meta's full ad network. Updated regularly from GoMarble's index of 1.5M+ ads across 80+ countries.
Ad Library Overview
Guides
Real Facebook ad examples from top DTC brands — categorized by hook, format, and category.
Verbatim hook examples from live DTC video ads — sensory demo, transformation, problem statement, concept reframe, authority.
The 4 UGC archetypes plus 30+ DTC brand examples. When UGC outperforms studio creative — and when it doesn't.
The 15-dimension framework for analyzing what your ads emotionally promise. Real brand examples for each driver.
Optimal video ad length by category — fashion 8-15s, wellness 15-30s, beverage 10-30s. Real data from 30+ brands.
Format mix, emotional drivers, and CTA distribution by category — live data from 50+ DTC brands.
A tactical walkthrough for analyzing any competitor's Meta ads — format mix, hook patterns, landing-page strategy.
Browse by Brand
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SHEIN
Fashion
Calm
Wellness
Gymshark
Fitness
AliExpress
Marketplace
Temu
Marketplace
ZARA
Fashion
Charlotte Tilbury
Beauty
Savage X Fenty
FashionBrowse by Industry
Ecommerce Brand Examples
Fashion DTC Brand Ads
Beauty Ad Library
Beverage Brand Examples
Marketplace Ad Examples
Athleisure DTC Brand Ads
Nutrition Ads
Wellness Ad Library
Eyewear DTC Brand Ads
Home DTC Brand Ads
Skincare Ad Library
Grooming DTC Brand Ads
Fitness DTC Brand Ads
Health Ad Library
Pet Ads
Footwear Brand Examples
Wearable Tech DTC Brand Ads
Browse by Platform
Facebook Ad Examples
Facebook remains the largest paid social advertising platform for DTC brands, offering advanced targeting, dynamic creat...
Instagram Ad Examples
Instagram is the visual-first advertising platform where DTC brands showcase lifestyle imagery, UGC content, and product...
Messenger Ad Examples
Messenger extends DTC brand ad reach through Meta's placement network, delivering the same creative assets that run on F...
Audience Network Ad Examples
Meta's Audience Network extends DTC brand advertising beyond Facebook and Instagram to third-party apps and mobile websi...
Threads Ad Examples
Threads is Meta's newest ad placement, allowing DTC brands to extend their Facebook and Instagram campaigns to Threads' ...
Whatsapp Ad Examples
Browse by Hook Archetype
See verbatim opening lines DTC brands use, sorted by hook type.
Browse by Emotional Driver
DTC brands grouped by the emotional dimension scoring highest in their creative.
Want deeper ad intelligence?
GoMarble analyzes ad creatives with AI-powered emotional scoring, competitor tracking, and format optimization — across every major platform.
About GoMarble's Ad Library
GoMarble's free ad library gives marketers a data-driven view of how brands advertise across Facebook, Instagram, Messenger, Audience Network, and Threads. Each brand page includes real ad creatives, format breakdowns (video vs. image), running durations, and AI-powered emotional scoring across 15 dimensions — so you can see not just what competitors are running, but why their creative works.
The library covers brands across 17 industries — from fashion and beauty to fitness, beverage, and nutrition. Every brand page is built from GoMarble's analysis of hundreds of ad creatives, including format mix by product collection, video hook patterns with verbatim transcription quotes, CTA distribution, and landing page strategies. Competitor analysis shows the top 5 brands competing for the same audience.
Unlike Meta's Ad Library which shows raw ad listings, GoMarble's ad library adds a layer of AI analysis. Emotional scoring rates each ad on dimensions like empowerment, aspiration, humor, and urgency on a 1-10 scale. Content type classification identifies UGC reviews, product demos, lifestyle imagery, and more. Format-by-collection breakdowns reveal which product lines lean video-heavy vs. image-heavy — the kind of strategic insight that takes hours to compile manually.
New brands are added regularly. Browse by brand to see individual ad libraries, by industry to compare strategies across a category, or by platform to see what works on each Meta placement.
Frequently Asked Questions
What is an ad library?
How do I see what ads my competitors are running?
Is GoMarble's ad library free?
What platforms does the ad library cover?
What is emotional scoring in ads?
How often is the ad library updated?
Data from GoMarble's AI — tracking 1.5M+ ad creatives across 80+ countries. New brands and industries added regularly.