Social media ads have become one of the most powerful tools for brands to connect with their target audience and drive measurable results. For businesses aiming to increase visibility, drive conversions, and maximize return on ad spend (ROAS), working with a skilled social media marketing agency is crucial. In a bustling and competitive market like New York, agencies offer a range of strategies, each focusing on different ad platforms and targeting techniques to achieve campaign success.
This blog will walk you through what to look for in a top-tier social media marketing agency and highlight some of the leading agencies in New York for 2025, specializing in social media ad campaigns across platforms like Meta (Facebook & Instagram), TikTok, and beyond.
Profiles of Notable Agencies
In this section, we highlight a few of New York’s top agencies that have consistently delivered results, helping businesses of all sizes amplify their brand presence and engage their audiences more effectively.
1. GoMarble
GoMarble is a trailblazer in the social media marketing industry, combining artificial intelligence with expert-driven strategies to deliver unmatched results for brands. Unlike traditional agencies, GoMarble takes a unique AI-assisted approach to performance marketing, focusing on scaling ads profitably.
With a deep commitment to maximizing Return on Ad Spend (ROAS), GoMarble’s team of skilled marketers works closely with brands to develop data-driven and creatively engaging campaigns. GoMarble’s expertise spans across various platforms, including Meta: Facebook and Instagram, ensuring a robust presence where audiences are most active
Key Features That Set GoMarble Apart:
One-Click Account Audits: GoMarble’s Meta Ads Grader tool provides an in-depth scan of ad accounts to uncover opportunities for profitability with just a single click, saving brands time and maximizing their potential.
AI-Driven Consumer Research: With a custom Generative AI model, GoMarble uses brand assets to create highly targeted buyer personas and concepts that resonate with audiences. This results in content that captures attention and drives conversions.
Fast-Tracked Creative Production: By merging generative AI with human creativity, GoMarble’s team rapidly develops top-tier ad content, including static images and videos, tested and optimized before launch for maximum impact.
Omni-Channel Ad Deployment: GoMarble’s advanced AI platform allows experts to run campaigns seamlessly across multiple channels, ensuring brands reach their audience wherever they are online.
Industry Expertise: E-commerce / Direct-to-Consumer (D2C)
GoMarble brings specialized expertise in social media campaign management for E-Commerce and D2C brands, focusing on AI-driven customer targeting, product-focused campaigns, and retargeting. GoMarble designs social media ads highlighting products, engaging audiences, and optimizing conversions, ensuring that each ad dollar is spent effectively.
Through scalable content and budget adjustments, GoMarble helps brands maintain a strong, responsive presence across social platforms, driving sustained growth and customer loyalty.
Exclusive Tools: GoMarble’s AI Ads Analyzer and Meta Ads Grader are industry-leading tools that offer brands a competitive edge by analyzing ad effectiveness and identifying areas for improvement. These tools provide actionable insights, helping brands fine-tune their campaigns with precision.
In social media marketing, GoMarble stands out as a results-oriented agency with a cutting-edge approach to ad performance. By focusing on paid ads across Meta: Facebook, Instagram, and other platforms, GoMarble offers brands a streamlined path to growth and profitability that few agencies can match.
2. Voy Media
Source: Voy Media
Voy Media offers a comprehensive suite of social media marketing services, focusing on customized ad strategies. Known for its creative, data-driven approach, Voy Media serves brands across various industries, helping them grow through targeted ad placements and innovative content.
Highlights:
Custom Ad Strategies: Voy Media tailors every campaign to the client’s needs, blending creativity with precise targeting.
Multi-Platform Expertise: Voy Media manages campaigns across Meta, LinkedIn, and more, allowing brands to reach audiences wherever they are most active.
Creative Production: With a team skilled in graphic design and copywriting, Voy Media creates engaging visuals and content that reflect each brand’s unique voice.
Industry Expertise: Voy Media has expertise in the health and wellness sector, helping brands in this space create impactful and effective social media ad campaigns. They focus on compliance with industry regulations and crafting messages that resonate with health-conscious audiences.
3. Socium Media
Source: Socium Media
Socium Media specializes in social media marketing, using a data-focused approach to drive measurable results. The agency is known for paid search and social media ads, emphasizing efficiency and ROI.
Highlights:
Data-Focused Strategies: The agency uses a rigorous, data-driven approach to improve campaign effectiveness continuously.
Transparent Reporting: Socium Media offers clear, detailed reports to help clients understand their campaign performance and make informed decisions.
Industry Expertise: Socium Media works with brands in the E-Commerce sector, applying data-driven strategies to optimize paid social campaigns. They focus on helping brands improve customer acquisition and ROI.
4. The Social Shepherd
Source: The Social Shepherd
The Social Shepherd takes a holistic approach to social media marketing, offering strategy development, content creation, and community management under one roof.
Highlights:
All-In-One Social Media Solutions: The Social Shepherd provides end-to-end services, from strategy and creative content to ongoing management.
Platform-Specific Strategies: With experience across Instagram, Facebook, TikTok, and YouTube, the agency tailors content to perform well on each channel.
Community Management: Beyond ads, The Social Shepherd emphasizes community building, helping brands maintain meaningful connections with their audience.
Industry Expertise: The Social Shepherd’s expertise helps retail brands connect with audiences, boost engagement, and drive in-store traffic.
5. Mekanism
Source: Mekanism
Mekanism is a socially driven creative agency known for its storytelling capabilities and big-impact campaigns.
Highlights:
Creative Storytelling: Mekanism is renowned for its focus on storytelling, crafting campaigns that highlight the brand’s mission and connect with audiences on a personal level.
Integrated Campaigns: The agency offers an integrated approach, combining media, production, and strategy for cohesive campaigns.
Influence and Impact: Mekanism’s campaigns often aim to inspire, using a combination of visuals, messaging, and creative strategy to leave a lasting impression.
Industry Expertise: Mekanism has deep experience in the arts, entertainment, and music sectors, where it excels in creative storytelling and impactful campaigns.
With these standout agencies offering a range of expertise and services, it’s clear that working with a specialized social media marketing partner can bring immense value. Let’s explore the key benefits that businesses gain by collaborating with a top social media marketing agency.
Benefits of Hiring a Social Media Marketing Agency
A social media marketing agency can be vital for businesses looking to strengthen their online presence, expand reach, and achieve concrete results. Here’s a closer look at the key benefits of partnering with a skilled social media marketing agency:
1. Access to Advanced Tools and Strategies
Agencies provide brands access to premium tools and technology beyond standard in-house capabilities. These tools help optimize performance, refine targeting, and improve ad effectiveness.
AI-Driven Tools: Agencies use artificial intelligence-driven tools to analyze ad performance, ensuring optimized data-driven campaigns.
AI-driven Audience Insights: Using advanced AI models, agencies can analyze a brand’s online assets to create highly targeted buyer personas. This ensures that the ads are tailored to the right audience to drive engagement and conversions.
Real-Time Tracking: Agencies continuously monitor engagement and ad metrics, allowing for on-the-fly adjustments that maximize impact.
Quick Insight: With these tools, agencies can refine campaigns, helping brands connect with their ideal audience more effectively than traditional in-house methods.
2. Specialized Expertise
Social media is constantly changing, with new trends, algorithms, and best practices emerging continually. Agencies bring specialized expertise across major platforms, ensuring that each campaign is tailored for maximum effectiveness.
Platform Knowledge: Agencies stay updated on changes to platforms like Meta, TikTok, etc, and adapt their strategies accordingly.
Expert Teams:
Creative Strategists: Creative strategists design ad strategies that align with the brand’s objectives. They craft messaging that resonates with the target audience and maintain a consistent voice across all platforms.
Media Buyers: Media buyers identify the best ad placements for each campaign. They use advanced targeting techniques to maximize reach and ensure ads reach the most relevant audience at the right time.
3. Time and Resource Savings
Managing social media ads requires significant time and dedication, often taking attention away from core business activities. By working with an agency, brands save valuable time and resources, allowing them to focus on growth.
Strategy and Execution: Agencies handle everything, from campaign planning to daily management, ensuring your social media presence remains active and engaging.
Continuous Monitoring: Agencies track and adjust campaigns in real-time, optimizing for peak performance without requiring daily oversight from your team.
Agencies often have streamlined processes that make social media campaign management more efficient and effective than traditional in-house handling.
4. Creative Storytelling
Agencies bring a blend of creativity and strategy that can elevate your brand’s voice and visual identity.
Engaging Content: Through compelling visuals, videos, and persuasive captions, agencies create content that does more than make an impression—it tells a story.
Visuals that Stand Out: Graphic designers and video editors create high-quality, visually appealing content that grabs attention.
Copy that Connects: Copywriters craft messages that resonate with the audience, aligning with brand values and goals.
Storytelling Expertise: A strong narrative approach helps brands build a connection with their audience, encouraging higher engagement and loyalty.
5. Scalable Solutions for Growing Businesses
As brands grow, so do their social media needs. Agencies offer flexible, scalable solutions that expand alongside your business, allowing for consistent growth.
Flexible Campaigns: Agencies can adjust campaign strategies, budgets, and ad formats to meet the needs of a growing audience.
Support for Expansion: Whether launching new products or entering new markets, agencies have the resources to support every growth stage.
Scalability is crucial for growing brands that want to maintain a consistent message while reaching larger, more diverse audiences.
6. Comprehensive Analytics and Reporting
Data is critical for measuring the success of social media campaigns. Agencies provide detailed analytics and regular reports that break down essential metrics, giving brands a clear understanding of performance.
In-Depth Reports:
Cost Per Acquisition(CPA): This metric helps track the cost of acquiring a customer. Agencies measure how much you’re spending to drive conversions and ensure your ads are cost-efficient.
Cost Per Mille (CPM): CPM tracks the cost of 1,000 impressions, allowing agencies to gauge how effectively they’re reaching your target audience while managing ad spend.
Return on Ad Spend (ROAS): ROAS measures the revenue generated for every dollar spent on ads. It’s a crucial metric for understanding whether the campaign is delivering a positive return and driving profitability.
Real-Time Adjustments: Agencies use real-time data to make adjustments, ensuring campaigns stay aligned with goals and maximize ROI.
With these benefits, it’s clear that hiring the right social media marketing agency can have a profound impact, bringing together strategic insight, creative energy, and advanced tools to support a brand’s growth.
With this in mind, the next step is finding an agency that aligns with your brand’s goals and values. Here are the key considerations to help you choose the best partner for your social media ad campaign success.
Key Considerations in Choosing the Right Agency
When selecting the right social media marketing agency, it's important to focus on factors that align with your business objectives. Consider how the agency’s approach, experience, and capabilities will support your long-term goals. Below are key aspects to evaluate before making a decision:
AI-Driven Approach
✅ Does the agency integrate AI into their campaigns for smarter targeting and optimization?
✅ Are they using AI tools for budget allocation, content creation, and audience segmentation?
Industry Expertise and Experience
✅ Does the agency have proven experience in your industry or similar sectors?
✅ Have they successfully managed campaigns for businesses of your size and scale?
Social Media Campaigns Portfolio
✅ Can the agency provide a diverse portfolio showcasing its social media campaigns?
✅ Are they experienced in the platforms that are most relevant to your business?
Analytical and Strategic Approach
✅ Does the agency use data-driven insights to inform campaign strategies?
✅ Can they adjust strategies based on real-time data to optimize results?
Cultural Fit and Alignment with Business Tools
✅ Does the agency maintain clear communication and demonstrate a deep understanding of the brand, its founder, and target customers?
✅ Are they proficient in the tools and software your business already uses?
Scalability to Match Business Growth
✅ Can the agency scale its strategies as your business grows?
✅ Do they have the resources to manage both short-term campaigns and long-term initiatives?
From specialized expertise to advanced tools, New York’s top social media marketing agencies offer brands unique pathways to growth and engagement. Let’s revisit the core advantages of partnering with a leading agency for your social media ads success as we wrap up.
Conclusion
Partnering with a top social media marketing agency gives brands the strategic edge needed to grow today. The right agency partnership can make all the difference for businesses looking to drive engagement, build a strong brand presence, and achieve measurable results.
GoMarble’s AI-driven approach to social media marketing combines advanced technology with expert insights to optimize every stage of the advertising process. From one-click account audits that identify performance opportunities to AI-powered consumer research that shapes targeted, high-impact campaigns, GoMarble delivers results beyond traditional methods.
By blending AI innovation with human creativity, GoMarble ensures that each social media ads campaign is data-backed, adaptive, and precisely tailored to each brand’s goals, helping companies achieve consistent, scalable success across platforms.
Ready to transform your social media presence with GoMarble’s AI-powered strategies? Connect with us today!