Crafting ads that stand out and drive results is challenging for any advertiser. Visualizing and fine-tuning ads before launch can be a game-changer for marketers, designers, and small business owners. Enter Meta Creative Hub—a dynamic tool that allows users to design, test, and share ad mockups for Facebook and Instagram, all within a streamlined platform. With tools to experiment with formats, test visuals, and collaborate on ideas, Meta Creative Hub makes it easier to refine ads and ensure they’re ready for a live audience.
In this guide, you’ll discover everything needed to use Meta Creative Hub to its full potential. From accessing the platform and exploring ad formats to creating mockups and integrating them with Ads Manager, we’ll cover practical steps and insights to help you get the most out of this tool.
Meta Creative Hub
Meta Creative Hub is a tool designed to help advertisers easily design, test, and share ad mockups for Facebook and Instagram. By providing a dedicated environment for ad experimentation, Creative Hub enables advertisers to explore different creative ideas and formats before they go live. This tool is perfect for those looking to refine their ads and ensure each aligns with platform standards and audience expectations.
Core Features of Meta Creative Hub
Meta Creative Hub is packed with features that make ad creation and collaboration seamless:
Ad Mockup Creation: Users can quickly build mockups, allowing them to visualize how ads will appear across Facebook and Instagram feeds.
Ad Format Previews: From Stories and Carousels to Video ads, Creative Hub lets you explore various ad formats, ensuring each mockup is optimized for the platform.
Collaboration Tools: Easily share mockups with team members or clients through direct links, gathering feedback and approvals without endless revisions.
User-Friendly Design
The layout of Meta Creative Hub is intuitive, making it accessible to users of all skill levels. With drag-and-drop features, straightforward navigation, and organized tools, Creative Hub allows users to focus on creativity rather than technical setups. This user-friendly design allows everyone—from beginners to experienced marketers—to experiment with ads and bring fresh ideas to life.
Now that we’ve covered what Creative Hub offers, let’s take a look at how you can access it and get started with designing ad mockups.
Accessing Meta Creative Hub
Getting started with Meta Creative Hub is simple. Here’s a quick guide on accessing it through Meta’s Business Manager.
Step-by-Step Guide to Accessing Meta Creative Hub
Log in to Business Manager: Go to business.facebook.com and sign in to your Business Manager account.
Open the Menu: Once inside Business Manager, click on the menu icon in the top-left corner of the screen to open the main navigation.
Select ‘Creative Hub’: Scroll down to find the ‘Plan’ section in the menu. Here, you’ll see Creative Hub listed as an option—click on it to access the tool.
Location Under ‘Plan’ Section
The ‘Plan’ section in Business Manager organizes tools for planning and strategizing, making Creative Hub easy to locate. Creative Hub’s location in the ‘Plan’ section aligns it with other resources that help build and organize campaigns, so everything you need for ad planning is just a few clicks away.
💡Pro Tip: If you frequently use Creative Hub, consider adding it to your browser’s bookmarks for faster access and a smoother workflow.
Once you’re inside Creative Hub, you can explore the ad formats available and see how each can be customized for your campaign.
Exploring Ad Formats in Meta Creative Hub
Meta Creative Hub offers various ad formats, giving advertisers flexibility and creativity when planning campaigns. By allowing users to preview each format within the tool, Creative Hub helps ensure that every ad is crafted to make the right impact on Facebook and Instagram.
Ad Formats Available
💡Pro Tip: Use Carousel for product showcases, Stories for brand highlights, and Video Ads to tell an engaging story that needs more than one image.
Previewing New Ad Types
Creative Hub stays up-to-date with Meta’s latest ad types, making it easy for users to experiment with new formats as soon as they’re released. This feature lets advertisers preview and test the latest ad options before they go live. For brands looking to stand out with innovative ad styles, early access to new formats can be a valuable advantage.
With Creative Hub, you can try out fresh formats and get a realistic view of how each ad will appear across platforms, ensuring consistency and quality in your brand presentation.
Now that you’re familiar with the range of formats let’s move on to creating your first ad mockup and implementing these ideas.
Creating Ad Mockups
Meta Creative Hub makes creating ad mockups intuitive. It allows you to test different formats, visuals, and messaging before launching your campaign. Here’s a step-by-step guide to getting started and a sample walkthrough for creating an Instagram Story mockup.
Step-by-Step Guide to Ad Mockups
Open Meta Creative Hub: Once logged into Business Manager, access Creative Hub under the ‘Plan’ section.
Select ‘Create Mockup’: Click ‘Create Mockup’ to start a new project.
Choose Ad Format: Based on your campaign's goals, add a name and select from available formats such as Stories, Carousels, or Video Ads.
Add Images and Video: Upload media files that align with your ad format and target audience. Creative Hub accepts various image and video specifications to use multiple file types.
Insert Text and Links: Add engaging text, headlines, and links, keeping your message clear and concise.
Customize the CTA: Select a call-to-action button that matches your ad’s intent.
Preview the Mockup: Review your mockup to ensure it’s visually appealing and aligned with brand standards.
Example Walkthrough: Creating an Instagram Story Mockup
Creating an Instagram Story mockup is simple and allows you to visualize the ad in a highly engaging, full-screen format:
Step 1: In Creative Hub, select ‘Create Mockup’ and choose Instagram Story as your ad format.
Step 2: Upload an image or video with a 9:16 aspect ratio (ideal for Stories), ensuring it fills the vertical screen.
Step 3: Add short, eye-catching text that’s visible against your background. Remember, Story viewers have a few seconds to see your message, so keep it concise.
Step 4: Choose a CTA like “Swipe Up” (if applicable) or “Learn More,” which will guide viewers to your website or product page.
Step 5: Preview the Story mockup. Creative Hub lets you see how the ad will look on mobile, ensuring it captures attention.
💡Pro Tip: Instagram Stories are best used with bold visuals and minimal text. Ensure key elements are centered so they don’t get cut off on mobile devices.
With your mockup ready, the next step is to test and refine your ad elements to ensure maximum impact.
Testing Ad Images and Text
Meta Creative Hub offers valuable tools for testing ad visuals, text, and overall design. These tools help advertisers make improvements before launching their ads live. By testing elements within the Hub, users can ensure their ad is visually effective and aligned with campaign goals.
Testing Capabilities
Within Creative Hub, users can experiment with different images, copy, and design elements to see what works best. Here’s what you can do:
Swap Out Images: Try different visuals to see how they look within your ad layout, ensuring the chosen image captures attention and fits the message.
Test Copy Variations: Experiment with different headlines, descriptions, and calls to action to find the wording that resonates most with your intended audience.
Adjust Design Elements: Modify layout and color combinations to see what enhances the ad’s overall appeal and readability.
💡Pro Tip: Use high-quality and clear images, especially on mobile screens, where visuals need to stand out even more.
Rating System for Ad Components
Meta Creative Hub's rating system provides feedback on your ad’s effectiveness. This system evaluates components such as image quality, text readability, and design layout, giving each a score based on how they might perform in a live setting.
How It Works: The rating system analyzes the ad’s elements, identifying issues that could impact engagement.
Improving Your Mockup: Use the feedback to make adjustments—swap out images, refine copy, or rearrange elements based on the ratings to enhance your ad’s potential.
Once your ad elements have been refined, it’s time to share your mockup with your team or clients for final feedback.
Sharing Your Mockup
Once your ad mockup is ready, Meta Creative Hub makes sharing and gathering feedback easy. With several sharing options available, you can collaborate seamlessly with team members, clients, or stakeholders, ensuring everyone is aligned before the ad goes live.
Sharing Options
Meta Creative Hub provides multiple ways to share mockups:
URL Sharing: Generate a shareable link to send directly to collaborators. This option allows others to view your mockup without needing access to your Meta Business account.
Collaborative Feedback: Team members and clients can leave comments or suggestions directly within the mockup, simplifying the feedback process and making it easy to track any requested changes.
Previewing on Desktop and Mobile
A key feature of Meta Creative Hub is the ability to preview ad mockups on both desktop and mobile devices. This ensures that your ad looks polished and professional across different screens. Checking compatibility on multiple devices helps verify that text is readable, images are correctly aligned, and the overall design translates well on smaller screens.
Desktop Preview: See how the ad will look on larger screens, ensuring it maintains visual impact and clarity.
Mobile Preview: Test the ad on a mobile screen to confirm that all elements fit and function as intended.
After refining and sharing your mockup, the final step is integrating it with Ads Manager and bringing it to life in your campaigns.
Integrating Mockups with Ads Manager
Once you’ve finalized your ad mockup, the next step is to bring it into Meta Ads Manager for live campaigns. Meta Creative Hub streamlines this integration, allowing you to save time and ensure consistency across platforms.
Step-by-Step Guide to Importing into Meta Ads Manager
Open Your Mockup in Creative Hub: Access the completed mockup you want to use.
Select ‘Use in Ads Manager’: Creative Hub can directly transfer your mockup to Ads Manager. Click on ‘Use in Ads Manager’ to begin the import process.
Choose Your Campaign: In Ads Manager, select the existing campaign where you’d like to add the mockup or create a new campaign if needed.
Customize Campaign Settings: Adjust targeting, budgeting, and other campaign settings as usual. Your mockup will automatically retain its original design elements, ensuring your ad looks just as intended.
Launch the Campaign: Once all details are set, publish the campaign. Your mockup is now live and ready to reach your audience!
Campaign Integration Benefits
Using mockups from Creative Hub in Ads Manager offers a range of benefits:
Consistency Across Platforms: By directly importing mockups, you ensure that the ad design remains consistent from planning to execution.
Time-Saving: In Ads Manager, you can create, test, and implement mockups seamlessly, saving time compared to building ads from scratch.
Better Collaboration: The mockup process allows teams to collaborate fully before campaigns go live, reducing the need for post-launch adjustments.
💡Pro Tip: If you want a final review before publishing live, use mockups in a campaign draft first to ensure everything meets your quality standards.
With your mockup successfully integrated, let’s wrap up by looking at how Meta Creative Hub can support your ad strategy in the long term.
Conclusion
Meta Creative Hub offers a streamlined approach to designing, testing, and refining ad mockups, enabling you to visualize ads, gather feedback, and integrate seamlessly with Ads Manager. But for those looking to take ad strategy a step further, GoMarble provides powerful support and insights that can amplify the effectiveness of your campaigns.
With GoMarble’s AI-assisted tools and expert marketers, you get refined ad designs and data-backed recommendations to optimize channel performance. Our tools work in tandem with tools like Creative Hub, analyzing what works in actual campaigns and offering actionable insights for improvement.
Ready to elevate your ad strategy? Book a demo with GoMarble today